Retail Theory and Current Practice
Instructor: Linda Manikowske
Monday, January 13, 2014 - Thursday, May 15, 2014
Instruction Mode: Internet-Asynchronous
Available Seats: 20 of 20
Academic Level: Graduate
Course Description:Theoretical and applied analysis of merchandising strategies; assessment of internal and external environmental forces impacting strategic decisions by retail firms; synthesis of past and present trends in order to forecast probable future patterns. Prereq: MRKT 362.