Global Consumer Analysis
Instructor: Rebecca Robinson
Sunday, August 24, 2014 - Friday, December 19, 2014
Location: Combination/Blended Delivery
Available Seats: 45 of 45
Academic Level: Undergraduate
Course Description:This course focuses on consumer behavior theories and concepts as applied to global apparel/textiles and hospitality industries. With a base in social science and marketing research, this course provides a comprehensive analysis of today's consumer in apparel/textiles and hospitality industries. Prereq: ADHM 140 or 171; PSYC 111.