Retail Theory and Current Practice
Instructor: Linda Manikowske
Monday, January 07, 2013 - Friday, May 10, 2013
Instruction Mode: Internet-Asynchronous
Available Seats: 10 of 20
Academic Level: Graduate
Course Description:Theoretical and applied analysis of merchandising strategies; assessment of internal and external environmental forces impacting strategic decisions by retail firms; synthesis of past and present trends in order to forecast probable future patterns. Prereq: MRKT 362.