Hospitality Marketing and Sales
Instructor: Kwangsoo Park
Tuesday, May 14, 2013 - Friday, June 07, 2013
Instruction Mode: Internet-Asynchronous
Available Seats: 26 of 30
Academic Level: Undergraduate
Course Description:Basic marketing theory and contemporary practice as adapted to the hospitality industry. Emphasis on consumer behavior, market opportunities, marketing research and strategies, and marketing plans. Prereq: ADHM 140, 141, MRKT 320. S
ADHM 381 requires ADHM 140, 141 and MRKT 320 as prerequisites.