Hospitality Marketing and Sales
ADHM 381
Class #5874
3 CREDITS
*
Online
Instructor: Kwangsoo Park
Grading: Graded
Tuesday, May 14, 2013 - Friday, June 07, 2013
Instruction Mode: Internet-Asynchronous
Available Seats: 26 of 30
Academic Level: Undergraduate
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Please refer to 'Tuition and Fees' for more information.
Course Description:
Basic marketing theory and contemporary practice as adapted to the hospitality industry. Emphasis on consumer behavior, market opportunities, marketing research and strategies, and marketing plans. Prereq: ADHM 140, 141, MRKT 320. S**Registration Instructions:
ADHM 381 requires ADHM 140, 141 and MRKT 320 as prerequisites.