Global Consumer Analysis
Instructor: Rebecca Robinson
Tuesday, June 11, 2013 - Friday, August 02, 2013
Instruction Mode: Internet-Asynchronous
Available Seats: 18 of 20
Academic Level: Undergraduate
Course Description:This course focuses on consumer behavior theories and concepts as applied to global apparel/textiles and hospitality industries. With a base in social science and marketing research, this course provides a comprehensive analysis of today's consumer in apparel/textiles and hospitality industries. Prereq: ADHM 140 or 171; PSYC 111.