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Academic Majors

 


Marketing

The marketing curriculum has been carefully designed to ensure that students will be well equipped for the highly competitive, 21st Century global marketplace. It is a broad-based, professional education in all aspects of theory and practice, integrating practical business experience as a key graduation requirement. A measure of the success of our marketing program is the successful placement of our graduates in business, industry and non-profit organizations.

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Background Information

AACSB International-The Association to Advance Collegiate Schools of Business accredits the undergraduate and graduate programs in the College of Business at North Dakota State University. The College of Business is one of only two accredited schools of business in North Dakota.

AACSB International is one of higher education’s most prestigious and rigorous accrediting bodies, stressing academic excellence and a commitment to continuous improvement. Less than 15 percent of business programs worldwide have this accreditation.

The Program

Students begin the program with two years of general education, including course work in the liberal arts, quantitative methods and technology, economics and the behavioral sciences. With this broad academic foundation in place, many students are then exposed to the functional areas of business—management, marketing, finance and accounting. The integrated approach to the study of business and business issues built into the program demands an understanding of the interrelationship among these functional areas of business, as well as sensitivity to the economic, social, technological, legal and international environment in which businesses must operate. The objective of the program is not simply to impart basic knowledge, but to instill and nurture important qualities and skills in students that are essential for future business leadership and organizational success. These attributes include analytical and problem solving skills, communicative capacity, interpersonal and teamwork skills, an understanding of quantitative methods and information technology, and a sense of community and civic responsibility.

Selective Admission

Students who wish to major in marketing at NDSU enroll as premarketing students in the College of Business for their freshman and sophomore years. Pre-marketing majors apply for admission to the professional program during their second year. Transfer students with sufficient credits and appropriate course work also may apply. Admission to the professional program is based upon the successful completion of the pre-professional course requirements, a minimum cumulative grade point average of 2.5 and junior standing.

The Faculty

In order to provide a rigorous and timely educational experience, we have recruited and attracted faculty who are highly qualified to teach in their respective marketing areas. Dedicated to student learning, our faculty have often been recognized for their teaching excellence by their students and colleagues. They employ a wide variety of instructional techniques and are considered especially strong in experiential approaches to the study of organizations and management decision making. They remain current in their subfields of marketing by actively engaging in research and constantly assisting firms in identifying and solving business problems.

The Practicum

Marketing majors are encouraged to complete a three-credit practicum. The practicum is designed to enable our students to relate marketing concepts learned in the classroom to actual business situations and to give them a competitive edge in job placement.

Career Opportunities

Graduates with a marketing major have opportunities in business, industry, government service, and the non-profit sector, both regionally and globally. Employment opportunities for marketing majors are significant because the marketing function is present in every type of business and organization, whether for profit or nonprofit.
Major job categories include sales, retailing, product/service management, advertising and promotion, and market research.

The College

The College of Business also offers majors in accounting, business administration, finance, management, and management information systems, as well as Master of Business Administration and Master of Accountancy degrees.

High School Preparation

It is recommended that high school students interested in studying marketing at the university level take mathematics courses at least through pre-calculus. High school electives in the social sciences, English and communication also would be of benefit.

Sample Curriculum

General Education

Credits

_________________________________________________________

First Year Experience

  BUSN 189 - Skills For Academic Success

1

Communication

  COMM 110 - Fundamentals of Public Speaking

3

  ENGL 110, 120 - College Composition I, II

3, 3

  ENGL 320 - Business and Professional Writing

3

Quantitative Reasoning

  STAT 330 - Introductory Statistics

3

Science & Technology

  CSCI 116 - Business Use of Computers

4

  Science and Technology Electives

6

Humanities & Fine Arts

  PHIL 216 - Business Ethics

3

  Humanities & Fine Arts Elective

3

Social & Behavioral Sciences

  ECON 201 - Principles of Microeconomics

3

  ECON 202 - Principles of Macroeconomics

3

Wellness

2

Cultural Diversity

-

Global Perspective

  ECON 201 - Principles of Macroeconomics or
   ECON 202 - Principles of Macroeconomics


-

Total

40

Pre-Professional Requirements

Credits

_________________________________________________________

ACCT 200 - Elements of Accounting I

3

ACCT 201 - Elements of Accounting II

3

MATH 144 - Mathematics for Business

4

PSYC 111 - Introduction to Psychology

3

SOC 110 - Introduction to Sociology

3

STAT 331 - Regression Analysis

2

Free Electives

10

Total

28

Professional Requirements

Credits

_________________________________________________________

BUSN 430 - Legal and Social Environment of Business

3

BUSN 489 - Strategic Management

4

FIN 320 - Principles of Finance

3

MGMT 320 - Foundations of Management

3

MIS 320 - Management Information Systems

3

MRKT 320 - Foundations of Marketing

3

MRKT 410 - Consumer Behavior

3

MRKT 450 - Marketing Research

3

MRKT 460 - Marketing Strategy

3

300-400 Level Business Electives

9

300-400 Level Marketing Electives

12

Additional 300-400 Level Electives

6

Degree Electives

10

Total

65

CURRICULUM TOTAL

126

This sample curriculum is not intended to serve as a curriculum guide for current students, but rather an example of course offerings for prospective students. For the curriculum requirements in effect at the time of entrance into a program, consult with an academic advisor or with the Office of Registration and Records.

Barry Hall

Barry Hall is located in downtown Fargo
at 811 2nd Ave. N. (Campus Map)

Contact Information

Department of Management and Marketing
North Dakota State University
Barry Hall Room 300
Dept 2400, PO Box 6050
Fargo, ND 58108-6050

Tel: (701) 231-8651 / Fax: (701) 231-7508
Email: Gerry.Macintosh@ndsu.edu
Web: www.ndsu.edu/business/

Office of Admission
North Dakota State University
Ceres 114
Dept 5230, PO Box 6050
Fargo, ND 58108-6050

Tel: (701) 231-8643 / Fax: (701) 231-8802
Email: NDSU.Admission@ndsu.edu
Web: www.ndsu.edu/admission/


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Office of Admission
North Dakota State University
Phone: +1 (701) 231-8643 / Fax: (701) 231-8802
Campus address: Ceres Hall 114
Physical/delivery address: 1301 Administration Ave., Fargo, ND 58102
Mailing address: NDSU Dept. 5230 / PO Box 6050 / Fargo, ND 58108-6050
Page manager: NDSU WebMaster

Last Updated: Tuesday, September 23, 2014 3:25:05 PM