Marketing

The marketing curriculum has been carefully designed to ensure that students will be well equipped for the highly competitive, 21st Century global marketplace. It is a broad-based, professional education in all aspects of theory and practice, integrating practical business experience as a key graduation requirement. A measure of the success of our business administration program is the successful placement of our graduates in business, industry and non-profit organizations.

Background Information

AACSB International, The Association to Advance Collegiate Schools of Business, accredits the undergraduate and graduate programs in the College of Business at North Dakota State University. The College of Business is one of only two accredited schools of business in North Dakota and the only one in Fargo-Moorhead.

AACSB International is one of higher education's most prestigious and rigorous accrediting bodies, stressing academic excellence and a commitment to continuous improvement. Less than 15% of business programs worldwide have this accreditation.

The Program

Students begin the program with two years of general education including course work in the liberal arts, quantitative methods and technology, economics and the behavioral sciences. With this broad academic foundation in place, many students are then exposed to the functional areas of business - management, marketing, finance and accounting. The integrated approach to the study of business and business issues which we have built into the program demands an understanding of the interrelationship among these functional areas of business as well as sensitivity to the economic, social, technological, legal and international environment in which businesses must operate. The objective of our program is not simply to impart basic knowledge, but to instill and nurture important qualities and skills in our students that are essential for future business leadership and organizational success. These attributes include analytical and problem solving skills, communicative capacity, interpersonal and teamwork skills, an understanding of quantitative methods and information technology, and a sense of community and civic responsibility.

Selective Admission

Students who wish to major in marketing at NDSU enroll as pre-marketing students in the College of Business for their freshman and sophomore years. Pre-marketing majors apply for admission to the finance professional program during their second year. Transfer students with sufficient credits and appropriate course work also may apply. Admission to the professional program is based upon the successful completion of the pre-professional course requirements, a minimum cumulative grade point average of 2.5 and junior standing.

The Faculty

In order to provide a rigorous and timely educational experience, we have recruited and attracted faculty who are highly qualified to teach in their respective marketing areas. Dedicated to student learning, our faculty have often been recognized for their teaching excellence by their students and colleagues. The faculty employ a wide variety of instructional techniques and are considered especially strong in experiential approaches to the study of organizations and management decision making. They remain current in their sub-fields of marketing by actively engaging in research and constantly assisting firms in identifying and solving business problems.

The Practicum

Marketing majors are encouraged to complete a three-credit practicum. The practicum is designed to enable our students to relate management concepts learned in the classroom to actual business situations and to give them a competitive edge in job placement.

Career Opportunities

Graduates with a marketing major have opportunities in business, industry, government service, and the non-profit sector regionally and literally around the world. Employment opportunities for marketing majors are significant because the marketing function is present in every type of business and organization, whether for profit or non-profit. Major job categories include sales, retailing, product/service management, advertising and promotion, and market research.

The College

The College of Business also offers majors in accounting, accountancy, business administration, finance, management, and management information systems and M.B.A. and Master of Accountancy degrees.

High School Preparation

It is recommended that high school students interested in studying business at the university level take mathematics courses at least through pre-calculus. High school electives in the social sciences, English and communication also would be of benefit.

Sample Curriculum

Contact Information

Department of Management, Marketing and Finance

North Dakota State University
Dept #2400
Fargo, ND 58108-6050

Tel: (701) 231-8651
Fax: (701) 231-7508
Email: Gerry.Macintosh@ndsu.edu
Web: http://www.ndsu.edu/business

Office of Admission

North Dakota State University
124 Ceres Hall
Fargo, ND 58105

Tel: (701) 231-8643
Fax: (701) 231-8802
Email: NDSU.Admission@ndsu.edu
Web: http://www.ndsu.edu/prospective/students

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