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Assistant professor’s paper published in marketing journal

Published: 08 July 2013


A paper co-written by Michael Krush, assistant professor of marketing, has been accepted for publication in Marketing Intelligence and Planning. The paper is titled “Effects of Relational Proclivity and Marketing Intelligence on New Product Development.”

Marketing Intelligence and Planning publishes articles on how information gathered by researchers has been processed and translated into action plans.

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North Dakota State University
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Last Updated: Sunday, August 25, 2013