Assistant professor’s paper published in marketing journal
A paper co-written by Michael Krush, assistant professor of marketing, has been accepted for publication in Marketing Intelligence and Planning. The paper is titled “Effects of Relational Proclivity and Marketing Intelligence on New Product Development.”
Marketing Intelligence and Planning publishes articles on how information gathered by researchers has been processed and translated into action plans.
NDSU is recognized as one of the nation’s top 108 public and private universities by the Carnegie Commission on Higher Education.