Vision & Mission Statements


We leverage our Fargo-Moorhead location and status as a college within a land-grant university to educate, engage, and inspire.


As a community of scholars, educators, and business professionals, the College of Business supports NDSU’s mission as a student-focused, land-grant, research university by providing quality:

  • educational experiences through collaboration and community engagement,
  • research for the advancement of knowledge, and
  • collaborations to benefit business and the greater community. 

(Approved by faculty and staff 10/28/2016)

SWOT Analysis and Strategic Plan

The Strategic Plan, 2018-2023 defines the strategic priorities for the College of Business at North Dakota State University for the next five years. The plan serves as a guide for decisions and resource prioritization within the college, and it ensures continuous improvement for the students we serve, the impactful research we produce, and the larger community we engage. The strategic planning process is described in the document and was based, in part, on the following SWOT Analysis. Our plan contains goals, tasks, and metrics, and progress updates on the plan will be provided annually.

SWOT analysis was prepared by Jin Li, PhD and Rajani Ganesh Pillai, PhD.