Pillai Publishes Business-STEM Interdisciplinary Research

Rajani Ganesh-Pillai, Assistant Professor of Marketing is set to publish. Her co-authored paper titled, “Perceptions and Attitude Effects on Nanotechnology Acceptance: An Exploratory Framework”, was accepted for publication in Journal of Nanoparticle Research, which has a 5-year impact factor of 2.499. Rajani has recently developed her Business-STEM interdisciplinary research program, part of which has contributed to NDSU’s Grand Challenge. This accepted paper is the first publication from this line of her research.

Perceptions and Attitude Effects on Nanotechnology Acceptance: An Exploratory Framework

Synopsis:

Despite there being a vast body of informative research about people’s attitude towards nanotechnology, a comprehensive understanding of how attitude towards nanotechnology are formed and factors influencing the acceptance of nanotechnology are still elusive. This paper proposes an exploratory Nanotechnology Perception-Attitude-Acceptance Framework (Nano-PAAF) to build a systematic understanding of the phenomenon.


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