MSBA Course Descriptions

STAT 725Applied Statistics (3 credits)
Data description, probability, inference on means, proportions, difference of means and proportions, categorical data, regression, analysis of variance, and multiple comparisons.
Prereq: Knowledge of Algebra. This course is not intended for statistics or mathematics majors. Offered online and/or face-to-face—summer, fall, or spring.



CSCI 765Introduction to Database Systems (3 credits)
Basic database concepts, models, management facilities, data structures, storage structures, data definition languages, data manipulation languages, normalization, operator implementation algorithms, transactions, correctness, reliability, distribution, and performance analysis.
Offered online and/or face-to-face—fall or spring.



MBA 751Business Analytics Concepts (2 credits)  
This course covers important business data analytics concepts, including warehousing, OLAP, ETL, data mining, self-service business intelligence, and business reporting and visualization tools. It provides hands-on experience in the use of some popular data analytics software tools with a focus on aiding managerial decision-making across different business functional areas.
Hybrid format, one evening a week for eight weeks.



MBA 752Business Analytics Strategy (2 credits)
Case-based discussion course examining how data analytics impact organizations today and issues related to the development of an overall business data analytics organizational strategy. Topics include business data analytics in organizations and the impact on business functional areas, strategic use of data and information, ethical issues related to data collection and usage, social and legal implications of pervasive digitization, and management of intellectual property.
Offered one evening a week for eight weeks (beginning spring 2021).



MBA 753Business Analytics Methods (2 credits)
This managerially-oriented course covers the use of predictive analytic tools to generate predictive models such as logistic regression, decision trees, neural networks, and cluster analysis to generate deeper business insights in direct support of managerial decision making.
Hybrid format, one evening a week for eight weeks.



MBA 722Marketing Analytics and Customer Intelligence (2 credits)                                                                        

This course takes a very hands-on approach with customer intelligence and equips students with the marketing science understanding and techniques they need to solve real-world marketing challenges. Thsi course uses a combination of lectures, cases, and exercises to teach the materials.
Offered online, one evening a week for eight weeks.



MBA 723Digital Marketing (2 credits)
This course focuses on understanding, managing, and analyzing an organization's digital marketing strategy. Topics related to online business models, search engine optimization, paid search and display advertising, web analytics, email marketing, social media marketing, and reputation management will be considered.
Offered online, one evening a week for eight weeks.



MIS 720Visualization and Reporting (2 credits)
Provides advanced usage of quantitative analysis using spreadsheets, in-memory database, and development of effective dashboards. Emphasis is on the application of theoretical understanding of the human interaction with the user interface to facilitate communication and story-telling using data. Effectively communicating analysis results to a mangement and business audience using dashboards and reports to enhance decision-making is examined.
Offered one evening a week for eight weeks.



MIS 740Advanced Business Analytics Methods (2 credits) (first offered Spring 2021)
This course develops an understanding of practical applicability of advanced analytics methods in a variety of business scenarios. The course is designed to provide hands-on opportunities for students to work with data and apply advanced business analytics techniques and machine learning, which include text mining, natural language processing, web analytics, social analytics, and simulation.
Hybrid, offered evenings for eight weeks, beginning spring 2021
Prereq: MBA 735–Business Analytics Methods.




MIS 790Seminar in Business Analytics
Seminar course that examines current topics related to business analytics and how organizations can make use of data for decision-making.
Offered one evening a week for eight weeks beginning spring 2021.


MIS 795               Capstone Project I, II, and III  
Project course where students apply their learning to a real-world problem domain resulting in solutions to solve organizational problems using data and advanced analytics methods. Emphasis is on real-world relevance and integration of multiple aspects of data analytics to meet users' needs. Three-course sequence must be taken in succession in final year of the MSBA program.

Capstone Project I (1 credit)
The introductory capstone project course focuses on the data architecture of the client and descriptive analytics that meets the organizational reporting needs.
Offered 2020-2021


Capstone Project II (2 credits)
This intermediate capstone project course focuses on the organization's predictive and prescriptive analytics needs and a company-specific deliverable to solve a problem the organization currently faces.
Offered 2020-2021


Capstone Project III (2 credits)
This advanced capstone project course focuses on marketing analytics solutions for the organization, their potential business analytics strategy and a plan for digital transformation, and a company-specific deliverable to solve a problem the organization currently faces.
Offered 2020-2021

 

Take one elective (3 credits) as approved by MSBA program advisor.

 

 

Recommended Course Sequencing

The "soft" rollout of the MSBA program will feature about half of the courses being offered in 2019-2020 for students who want to begin on a part-time basis. The "hard" rollout of the program will occur in 2020-2021, when all courses will be offered and full-time students may enroll. The first expected graduation date for the program is May 2021.

 

 

Part-Time Students (beginning fall 2019)

Fall 2019 (Year One)

MIS 720Visualization and Reporting (2 credits)     Term A


MBA 751Business Analytics Concepts (2 credits)Term B


CSCI 765Introduction to Database Systems (3 credits)full semester



Spring 2020 (Year One)

MBA 753Business Analytics Methods (2 credits)Term A


MBA 722Marketing Analytics and Customer Intelligence (2 credits)Term B


STAT 725Applied Statistics (3 credits)full semester



Summer 2020 (Year One)

Elective(3 credits)



Fall 2020 (Year Two)

MIS 795Capstone Project I (1 credit)Term A


MBA 723Digital Marketing (2 credits)Term B


MIS 795Capstone Project II (2 credits)Term B



Spring 2021 (Year Two)

MIS 740Advanced Business Analytics Methods (2 credits)Term A


MIS 790Seminar in Business Analytics (2 credits)Term A


MBA 752Business Analytics Strategy (2 credits)Term B


MIS 795Capstone Project III (2 credits)full semester

 

 

 

Full-Time Students (beginning fall 2020)

Fall 2020

MIS 720Visualization and Reporting (2 credits)     Term A
MBA 751Business Analytics Concepts (2 credits)Term A
MBA 753Business Analytics Methods (2 credits)Term B
MBA 723Digital Marketing (2 credits)Term B
CSCI 765Introduction to Database Systems (3 credits)full semester
MIS 795Capstone Project I (1 credit)full semester
Spring 2021

MBA 753Business Analytics Methods (2 credits)Term A


MBA 722Marketing Analytics and Customer Intelligence (2 credits)Term B


STAT 725Applied Statistics (3 credits)full semester



Summer 2020 (Year One)

Elective(3 credits)



Fall 2020 (Year Two)

MIS 795Capstone Project I (1 credit)Term A


MBA 723Digital Marketing (2 credits)Term B


MIS 795Capstone Project II (2 credits)Term B



Spring 2021 (Year Two)

MIS 740Advanced Business Analytics Methods (2 credits)Term A


MIS 790Seminar in Business Analytics (2 credits)Term A


MBA 752Business Analytics Strategy (2 credits)Term B


MIS 795Capstone Project III (2 credits)full semester

 

 

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