Dr. Elizabeth Crisp Crawford
Email Dr. Crawford
Office: Minard 338-C18
Phone: (701) 231-8720
I joined the NDSU Department of Communication faculty in fall of 2009 after working in the Journalism Department at the University of Wisconsin-Oshkosh and receiving my Ph.D. in Communication and Information from the School of Advertising and Public Relations at University of Tennessee (2007). Before completing my doctoral studies, I worked in consumer marketing at The Post-Crescent newspaper and taught public relations at Northern Michigan University and interpersonal communication at Harley-Davidson Motor Co. I also have previous experience in college and university admissions and television. I received my M.A. in Communication from Marquette University and B.A. from St. Norbert College.
My research interests focus on branding and message strategy, media history, and mass communication education. My research is published and forthcoming in Journalism and Mass Communication Educator, Journal of Advertising Education, Electronic News, and the International Journal of Selection and Assessment. My book titled, Tobacco Goes to College won “Choice Outstanding Academic Title” in 2014. My teaching area currently focuses on undergraduate courses in advertising and strategic communication. One of my favorite parts of teaching advertising is working with students on advertising campaigns. My students have created campaigns for the President’s Council for Alcohol and Other Drugs, The NDSU College of Arts, Humanities and Social Sciences, and a variety of NSAC campaign sponsors. My students regularly participate in advertising competitions such as NSAC and the Addy Awards. I also serve as the faculty adviser of NDSU’s student AdClub.