Content | Navigation |



Interactive Media Lab


The Interactive Media Lab is a research and teaching laboratory devoted to the study of how different features of media/technology affect the way people think, feel, and act. We conduct theory-driven empirical research using psychophysiology and other behavioral science methods.

There are an observation room and a lab room which allow researchers to observe and conduct research in a private and agreeable environment. Faculty, graduate, and undergraduate students have full access to this facility to carry out class or independent research projects. The IMLab is part of the Department of Communication at North Dakota State University. The lab was in part supported by National Science Foundation under grant CNS-1126570.



Dr. Nan Yu, Founder & Advisor

Laura Farrell, Student Leader, Lab Coordinator (2009-2012)

Justin Motto, Student Leader, Lab Coordinator (2013-2014)

Jennifer Hanson, Student Leader, Lab Coordinator (2014-2015)



Emotiv (EEG System): facial expression, performance and emotional metrics, and mental commands   (

Gazepoint (Eye Trackers)  (

Student Focused. Land Grant. Research University.

Follow NDSU
  • Facebook
  • Twitter
  • RSS
  • Google Maps

Department of Communication
Phone: (701) 231-7705 • Fax: (701) 231-7784
Physical Address: Minard 338 • N. University Dr. & Centennial Blvd. • Fargo, ND 58102
Mailing Address: Department #2310 • P.O. Box 6050 • Fargo, ND 58108

Last Updated: Friday, February 20, 2015 4:47:50 PM
Privacy Statement