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Strategic Enrollment Management

Strategic enrollment management is a “comprehensive process designed to help an institution achieve and maintain the optimum recruitment, retention, and graduation rates of students, where ‘optimum’ is defined within the academic context of the institution.” (Dolence, 1993). Strategic enrollment management is an inclusive process which attempts to build upon the institution’s strategic plan in terms of defining specific enrollment goals and priorities. It should be long term in nature (forecasting 10 years; with annual review and revision) and be embraced by all levels of the institution, especially faculty (Bontrager & Brown, 2008; Henderson, 2005).


Student Focused. Land Grant. Research University.

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Enrollment Management and Student Affairs
North Dakota State University
Phone: +1 (701) 231-7701
Campus address: Old Main 100
Mailing address: Dept 2830, PO Box 6050
Fargo, ND 58108-6050
Page manager: Rhonda.Graetz@ndsu.edu 

Last Updated: Tuesday, May 14, 2019 11:25:40 PM
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