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Strategic Enrollment Management

Strategic enrollment management is a “comprehensive process designed to help an institution achieve and maintain the optimum recruitment, retention, and graduation rates of students, where ‘optimum’ is defined within the academic context of the institution.” (Dolence, 1993). Strategic enrollment management is an inclusive process which attempts to build upon the institution’s strategic plan in terms of defining specific enrollment goals and priorities. It should be long term in nature (forecasting 10 years; with annual review and revision) and be embraced by all levels of the institution, especially faculty (Bontrager & Brown, 2008; Henderson, 2005).


Student Focused. Land Grant. Research University.

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North Dakota State University
Phone: +1 (701) 231-7701 / Fax: (701) 231-5842
Campus address: Ceres Hall 124
Physical/delivery address: 1301 Administrative Ave., Fargo, ND 58102
Mailing address: NDSU Dept. 2830/ PO Box 6050 / Fargo, ND 58108-6050
Page manager: Student Affairs and Enrollment Management

Last Updated: Friday, July 21, 2017 8:45:52 PM
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