The strength of the emotional tie people
hold for their alma mater is fairly obvious. They wear sweatshirts from their university
and put stickers on car windows. They give money for scholarships and brag about the
North Dakota State University's alumni and employees and friends have leapt at the chance to make their support known very publicly. Some 1,000 floor tiles have been snatched up, at $200 to $1,000, both to support the new Alumni Center as well as to make a statement about the experience of being part of NDSU.
A look at four examples: