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Marketing faculty member publishes article

Krush

Michael Krush, assistant professor of marketing, co-wrote an article, “Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes,” that was recently published in the Journal of the Academy of Marketing Science. The co-writers are Ravipreet Sohi and Amit Saini, who are marketing faculty members in the College of Business Administration at the University of Nebraska-Lincoln. 

The article can be viewed at http://link.springer.com/article/10.1007/s11747-014-0420-7/fulltext.html.

The publication is considered a top five journal, and is rated as an “A” publication in most marketing journal quality lists.

Krush earned a bachelor's degree from the University of South Dakota, his Master of Business Administration from the University of Iowa Tippie School of Management and his doctorate from the University of Nebraska-Lincoln. He lists sales management, personal selling, marketing organization and marketing systems among his research interests.

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