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NDSU students compete in marketing case study

NDSU students participated in the second annual Target Corporation Case Competition on May 12 at the NDSU’s Richard H. Barry Hall.

The competition featured eight teams from a marketing strategy class that worked on solving marketing problems facing Target Corporation. The teams were judged on the ability to creatively solve the assigned marketing case study using methods taught in the course and on the ability to communicate solutions. A panel of executives from Target Corporation and business faculty from NDSU served as the judges. 

The winning team developed an e-commerce campaign for Target’s back-to-college customer segment. The students developed a humorous viral campaign idea that involved back-to-college students sharing tips with each other on dealing with problems faced in college. They developed videos, advertisements and data analysis to show the financial viability of their ideas.

The team was Bailey Blondell, hospitality and tourism management senior; Kim Ellwein, marketing senior; Stacy Mundis, marketing senior; and Amber Winter, hospitality and tourism management senior. 

“As the retail landscape continues to shape and evolve, staying close to the next generation for ideas and business insight is extremely important to stay current as a brand in this digital era,” said Jodi Jordheim, a Target executive who served as a judge for the competition. “The students’ presentations were extremely impressive and executed flawlessly throughout the case study.” 

The Target Case Competition is a collaboration between the College of Business and Target Corporation with the goal to provide students with real-world experience in marketing strategy and industry issues. 

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North Dakota State University
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