Michael Krush, assistant professor of marketing, co-wrote the paper, “Enhancing market-sensing capabilities: An examination of the interactive effects of sales capabilities and marketing dashboards,” which will be published in Industrial Marketing Management.
Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.
NDSU is recognized as one of the nation's top 108 public and private universities by the Carnegie Commission on Higher Education.