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Assistant professor of marketing published in business journal

Ganesh-Pillai

Rajani Ganesh-Pillai, assistant professor of marketing, recently had her paper, "The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty-extension attitude relationship," accepted for publication in the Journal of Business Research.

The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, the journal examines a wide variety of business decisions, processes and activities within the business setting.

Published for executives, researchers and scholars alike, the journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.

NDSU is recognized as one of the nation’s top 108 public and private universities by the Carnegie Commission on Higher Education.


Student Focused. Land Grant. Research University.

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North Dakota State University
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