COMM 362, Design for Print
Ross Collins, instructor

How to choose a photo for publication

Finding photos: Many graphic artists rely on professional photojournalists, either on staff or free lance, to provide quality images that fit needs of specific publications. Alternatives include stock photography and free images ("clip art"), mostly from the net. Free images are tempting but you need to be careful: many are poorly composed or exposed, and have a "generic free image" unprofessional look to them. Other than those which clearly state they can be used without permission, photos from the net are presumed to be copyrighted. That means you need permission to use them. For non-journalistic use (advertising and public relations), you need signed model releases from anyone easily identifiable in the photo.

Free photos: morguefile.

A basic model release.

General rule: When choosing photos for media publication, favor photos of people doing things.

Specific considerations:

1. Picture quality.

2. Weak photos.

3. Other flaws.

4. Cropping.

5. Retouching.

6. Printing.