COMM 362, Design for Print
Instructor: Ross Collins

Midterm Review 2013

Areas to review:

Exam questions may be drawn from the material below.

I. Design history and development.

How do the ancient Phonicians relate to design history?

Explain the difference between a fine artist, a graphic designer and an illustrator.

How is France's Lascaux Caves related to design?

How did these early groups change writing?

b. ancient Greeks.

c. ancient Romans.

What is Gutenberg credited for inventing in 1448, and why did it revolutionize graphic design?

What is the camera obscura, and how is it related to photography development?

Describe the process invented in the 1880s that made it possible to print photos directly on paper.

What is the Bauhaus movement?

Name one typeface associated with the Bauhaus movement.

What is the difference between art nouveau and art deco?

II. Gestalt principles.

Research shows that what we see is not necessarily what is there. Explain how this relates to graphic design work.

Describe these principles.

a. Proximity.

b. Similiarity.

c. Continuity.

d. Closue.

e. Principle of simplicity.

III. Typography

Roman typeface


Type anatomy. Identify these features of the type above:

a. baseline.

b. ascender.

c. descender.

d. x-height.

e. Majuscule.

f. Minuscule.

g. serif.

Describe the five basic families of type.

What are the three basic differences between old style roman and modern roman?

What is leading, and how is it expressed?

How is type measured? How does this compare to measurement in inches?

What is monospaced type? Give an example.

What is an em-dash?

What are typographer's quotes?

Review typographic pitfalls for designers.

IV. Grids.

What is a grid?

Describe the common grids for newsletter format, 8 1/2 inches by 11 inches.

What is a common grid for tabloid? Broadsheet?

What is the difference between tabloid and broadsheet?

Page anatomy.

Page anatomy. Identify these features on the page above:

a. page trim.

b. margin.

c. drop cap.

d. bleed.

e. folio.

f. deck.

g. jump line.

h. Kicker.

i. Gutter.

Page anatomy two.

More page anatomy. Identilfy these features on the page above:

a. Pull quote.

b. Jump head.

c. Stick-up cap.

d. Justified type.

e. Rule.

What is modular design?

Describe progressive margins.

V. Emphasis.

Explain visual hierarchy.

Describe at least three ways to build emphasis into a design.

What is a focal point?

VI. Contrast.

Explain contrast.

Describe at least three ways to build contrast into a design.

VII. InDesign.

Describe these InDesign functions:

a. Place.

b. Text frame.

c. Text wrap.

d. Paragraph style.

e. Gradient.

f. Reverse.

VIII. Photoshop.

Describe these Photoshop functions:

a. Crop.

b. Select.

c. Revert.

d. Bridge.

e. Levels.

f. Image size.

What is the difference between these file formats: jpg, tiff, gif, RAW?

What is the minimum resolution for most high-quality magazines?

What is a common resolution for photos on the web?