10Common Typographic Pitfalls

(By Ross Collins, Professor of Communication, North Dakota State University)

1. Same font for body text and headlines.

2. Poor spacing, particularly in justified text.

3. Typewriter habits.

4. Default leading.

5. Two spaces after every sentence.

6. Widows and orphans.

7. Single quote marks, punctuation outside quote marks (except colon and semicolon).

8. Inconsistent styles within publication.

9. Overused fonts (such as times, times roman).

10. Font doesn't fit style of publication:

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