Michael Krush, assistant professor of marketing at NDSU, co-wrote an article, “Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes,” recently published in the Journal of the Academy of Marketing Science. The co-writers are Ravipreet Sohi and Amit Saini, who are marketing faculty members in the College of Business Administration at the University of Nebraska-Lincoln.
The article can be viewed at http://link.springer.com/article/10.1007/s11747-014-0420-7/fulltext.html. The publication is considered a top five journal, rated as an “A” publication in most marketing journal quality lists.
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