Welcome to the Soil Sense Podcast

We believe that building healthier soils is not just a prescription, but rather a pursuit. This journey requires collaboration, curiosity, and communication among farmers, agricultural researchers, agronomists, consultants, and extension. You’re going to hear their stories and discover how and why they’re working together to make sense out of what’s happening in the soil.

– Tim Hammerich, Future of Agriculture Podcast Host

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Season 3 Episodes

Episodes 1-15

Season 4 Episodes

Episodes 1-15

Season 5 Episodes

Episodes 1-15

Season 6 Episodes

Episode 2: Soil to Cereal with Dr. Steve Rosezweig of General Mills

Dr. Steve Rosenzweig is a soil scientist and the agriculture science lead at General Mills. General Mills is a leading American producer of consumer foods, especially flour, breakfast cereals, snacks, prepared mixes, and similar products. Along with co-host Dr. Abbey Wick, we discuss how General Mills is looking at soil health and regenerative agriculture, how they view their role in agricultural sustainability, and what insights they’ve learned from being involved in soil health initiatives for several years.


“We wanted to be out there helping to figure out how do we conduct on-farm research with farmers to really understand what they’re learning and what they’re seeing on their farms. So that’s kind of where we started, was really on that research side. And then it’s really just been about forming partnerships with folks that are in the communities that we are sourcing these ingredients from and really understand that local context.” – Dr. Steve Rosenzweig


Steve joined the company in 2017,after earning his Ph.D. in soil science at Colorado State University. He says his role is to help find scientifically-driven ways to increase adoption of soil health principles in the areas where they source key ingredients for their products. He also works on the science side to see how to measure things like soil health, biodiversity, water, and farm economics at scale.


“Our entire business is resting on the resilience and ability of farmers to keep farming essentially. So increasingly our leadership investors really want to make sure that we are investing to make sure that General Mills is going to be around for another 150 years… And really forming these kinds of partnerships and really helping to support farmers and increase their viability, longevity, and resilience is what we’ve realized is a business imperative. Their business is our business essentially.” – Dr. Steve Rosenzweig


This Week on Soil Sense:

  • Continue the discussion and explore some of the support behind the Trusted Advisor Partnership program
  • Meet Steve Rosenzweig, a soil scientist and the agriculture science lead at General Mills and learn about the purpose behind their involvement in the TAP program
  • Explore the role General Mills will play and the initiatives they are taking to promote soil health
  • Visit Trusted Advisor Partnership to learn more and sign up for more information

Episode 1: Trusted Advisor Partnership

Many food companies have become increasingly more interested in what part they can play in building healthier soils. If they’re in it for the long haul and truly want to develop partnerships with farmers, it will take an intentional and dedicated approach to collaborating with growers and their trusted advisors to figure out what might be right in each individual situation.


“What if we all just worked on this together and used this great organization out of Vermont called the Sustainable Food Lab that works with all these companies regularly? How about we bring all these ideas together and come up with one program for the entire state of North Dakota? And let’s not base it on these ideas of just paying farmers to adopt practices, but let’s actually make those practices stick.” – Dr. Abbey Wick


That’s exactly what the Trusted Advisor Partnership is seeking to do. In this episode you’ll hear about how a group of food and beverage companies is working together with the mission of introducing new soil health building practices on 500,000 acres in North Dakota in the next five years. To make that happen, they have enlisted the help of Dr. Abbey Wick, the Sustainable Food Lab and crop consultants like Dr. Lee Briese and Jason Hanson, to lead certified crop advisors through the process of trying these practices. This is a great episode for understanding how food companies can work together with farmers to create lasting change.


“I think if we can get these companies to work together like they are, the CCA has the knowledge of all those programs and can pick the best one for the grower, take it to them, then the grower signs up for it and then the company now can say we’ve influenced “X” acres in North Dakota.” – Dr. Abbey Wick


This Week on Soil Sense:

  • Discover the Trusted Advisor Partnership program and how this may impact soil health in North Dakota over the next five years and the benefits it offers producers beyond improved soil health
  • Learn how the program hopes to gain traction over time towards its initial goal of influencing soil health practices over 500,000 acres in North Dakota
  • Explore the roles crop advisors Dr. Lee Briese and Jason Hanson will play in creating content to deliver to participating CCAs
  • Visit Trusted Advisor Partnership to learn more and sign up for more information