Duplication is often a no-no
In general, duplicating content on the Web is a no-no, but sometimes intentional duplication is desirable. Examples include
- Inserting legal or policy-mandated statements at the bottom of several pages
- Inserting footer and/or contact information
Even this desirable duplication should be kept to a minimum. So instead of inserting a paragraph+ of legal notices, insert a brief link to a page that tells the full story.
For example, insert a link to information, such as
instead of the information itself.
You may also find Google's document about duplicate content of interest.
If you MUST duplicate content, reuse content instead of copy-and-pasting content.
CMS enables you to reuse content so that you update once and see everywhere.
- Insert a new content element. Any kind will do, even regular text
- Change the Type: pull-down menu to Insert records
- Click OK in the "Would you like to save now ... ?" dialog window
- Under the Records heading, click the button to select item(s) to include
- Select item(s) to include in the element browser window
- Save and close the content element
- Send to review or publish as usual
Note: when you update the original content element, you may need to Clear Branch Cache after publish in order to see the changes in the site.
Examples of inserted records
- One of the footer content elements on CMS Web site (look at the left footer of this page to compare!)
- A news record from CMS. When inserting news records, note that the complete article will be inserted, but no link to article or news repository will be included
- Online buttons (Btn: WM:BB:CC:OWA:BC) from the HTML objects page at the bottom of the Pagetree
News articles can be inserted individually onto a page in the same way as content elements.
This feature should be used in moderation, when the situation warrants. When possible, it is preferable to insert a link to the news article to avoid search engine penalties and visitor confusion over which page is the authority.