Stories
Hannah Stevens
Meet Hannah
English, B.A., NDSU, 2016
English, M.A., NDSU, 2019
Technical Communication & Rhetoric, Ph.D., USU
I am currently lead copywriter at Weber Blackstone, headquartered in Logan, Utah. In this role, I lead my team in crafting compelling product descriptions and persuasive marketing copy while maintaining a consistent brand voice that resonates with our core audience. My work spans everything from product launches and advertising campaigns to press releases, web content, and other consumer-facing communications. I also collaborate closely with product managers, engineers, designers, legal teams, and other departments to translate complex product information into clear, engaging messaging. Beyond writing, I help shape product naming and brand language, develop creative direction, and ensure our messaging remains consistent across all channels.
In addition to my full-time role, I am also an adjunct professor at Utah State University and the University of North Texas, where I teach courses such as Introduction to Technical Writing, Professional Editing, and Business Rhetoric.
How did your time as an English major prepare you for your current role or your career?
Throughout my English studies, communication was emphasized as a core skill, and it continues to be central to my work today. In my role, I translate complex product information into clear, compelling messaging for consumers, but communication extends into nearly every part of my job. I write emails and press releases, lead meetings, develop and present creative briefs, collaborate with engineers and cross-functional teams, and contribute to major communication projects across the company. My English degrees taught me how to understand an audience, organize information, and communicate ideas clearly and effectively, all of which have been integral to my success as a copywriter.
What advice would you give to someone considering an English major?
Don’t underestimate the value of an English degree. Strong writers and communicators are needed in every industry, and studying English helps you develop skills that extend far beyond writing. You learn how to think critically, understand different audiences, communicate complex ideas clearly, and adapt your message to different situations. Those soft skills can make you an asset in any career and give you the flexibility to pursue opportunities you may not have considered when choosing your major.
Is there anything else you’d like to share?
One thing I’ve learned throughout my career is that an English degree can take you in directions you may never expect. I majored in English because I love to read and write, but my career has given me opportunities to work in marketing, product development, brand strategy, naming and trademarking, and leadership. I’ve worked alongside engineers, designers, marketers, product managers, and other professionals with completely different areas of expertise, and the ability to communicate effectively has been valuable in every one of those relationships. I would encourage English students to stay open to opportunities that may not look like a traditional career for an English major. Your ability to write, think critically, understand an audience, and tell a compelling story is valuable in more places than you might realize.