Sept. 5, 2014

Faculty publish salesperson networking research

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Two NDSU management and marketing faculty recently had their research published in the Journal of Business Research. Gerrard Macintosh, chair and head, and Michael Krush, assistant professor, published an article titled, “Examining the link between salesperson networking behaviors, job satisfaction, and organizational commitment: Does gender matter?”

A survey of 179 salespeople indicated networking behaviors are related to job satisfaction and commitment in sales. However, relationships vary for male and female salespeople.

According to the article’s abstract, “When analyzed separately, job satisfaction relates positively to professional networking for women, while job satisfaction relates positively to peer networking for men. In addition, peer networking directly relates to organizational commitment for women, rather than mediated by job satisfaction.”

NDSU is recognized as one of the nation's top 108 public and private universities by the Carnegie Commission on Higher Education.

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