Michael Krush, NDSU assistant professor of marketing and director of the Center for Professional Selling and Sales Technology, was the co-author of a paper, titled “Social media use in B2B sales: The role of information communication and responsiveness in achieving customer satisfaction,” that was accepted for publication in Industrial Marketing Management.
The journal provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.
NDSU is recognized as one of the nation's top 108 public and private universities by the Carnegie Commission on Higher Education.
