Title

Build Your Social Media Marketing Strategy Workshop Series

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Add to Calendar 2026-11-02 10:00:00 2026-11-02 11:30:00 Build Your Social Media Marketing Strategy Workshop Series Are you struggling to grow your organization’s social media presence, unsure what to post, or wondering whether your current efforts are actually working?Build Your Social Media Marketing Strategy is a free five-part online workshop series designed for small and mid-sized businesses and nonprofit organizations. Through practical information and guided activities, you will develop a social media marketing strategy tailored to your organization.This is one connected learning series rather than five stand-alone webinars. Each workshop builds on the work completed in the previous session, taking you from understanding where you are today to developing a strategy, putting it into practice and evaluating what works. Participants are strongly encouraged to attend all five sessions to receive the full benefit of the series. One registration includes the entire five-part series.What You Will DoNov. 2 | Audit Your Social Media PresenceEstablish where your organization currently stands. Identify strengths, gaps and opportunities in your existing social media activity, or assess your starting point if you are new to social media.Dec. 7 | Understand Your BrandClarify what your organization represents, how you want it to be perceived, and how your identity and voice should be expressed through social media.Jan. 11 | Plan for SuccessTurn what you have learned about your current presence and brand into an actionable plan by developing a realistic two- to three-month content calendar.Feb. 1 | Create Engaging ContentExplore practical approaches and accessible tools for turning your plan into relevant, engaging and consistent social media content.March 1 | Learn from Your AnalyticsLearn how to interpret key social media performance measures, identify what is working and use those insights to improve your future content and strategy.By the End of the SeriesYou will have:Completed a social media audit.Clarified how your brand should look, sound and communicate online.Developed a customized two- to three-month content calendar.Explored practical tools and techniques for creating social media content.Learned how to interpret analytics and use them to make better-informed decisions.All sessions are held from 10–11:30 a.m. Central via Zoom. The series is free, but registration is required. Registered participants will receive the Zoom information by email.PresenterMagda Marchowska-Raza, Ph.D.Assistant Professor of Practice, Department of Management and MarketingNorth Dakota State UniversityIn collaboration with Katie Tyler, Ph.D., NDSU Extension Specialist and Program Director. NDSU Agriculture no-reply@ndsu.edu America/Chicago public
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Are you struggling to grow your organization’s social media presence, unsure what to post, or wondering whether your current efforts are actually working?

Build Your Social Media Marketing Strategy is a free five-part online workshop series designed for small and mid-sized businesses and nonprofit organizations. Through practical information and guided activities, you will develop a social media marketing strategy tailored to your organization.

This is one connected learning series rather than five stand-alone webinars. Each workshop builds on the work completed in the previous session, taking you from understanding where you are today to developing a strategy, putting it into practice and evaluating what works. Participants are strongly encouraged to attend all five sessions to receive the full benefit of the series. One registration includes the entire five-part series.

What You Will Do

Nov. 2 | Audit Your Social Media Presence
Establish where your organization currently stands. Identify strengths, gaps and opportunities in your existing social media activity, or assess your starting point if you are new to social media.

Dec. 7 | Understand Your Brand
Clarify what your organization represents, how you want it to be perceived, and how your identity and voice should be expressed through social media.

Jan. 11 | Plan for Success
Turn what you have learned about your current presence and brand into an actionable plan by developing a realistic two- to three-month content calendar.

Feb. 1 | Create Engaging Content
Explore practical approaches and accessible tools for turning your plan into relevant, engaging and consistent social media content.

March 1 | Learn from Your Analytics
Learn how to interpret key social media performance measures, identify what is working and use those insights to improve your future content and strategy.

By the End of the Series

You will have:

  • Completed a social media audit.
  • Clarified how your brand should look, sound and communicate online.
  • Developed a customized two- to three-month content calendar.
  • Explored practical tools and techniques for creating social media content.
  • Learned how to interpret analytics and use them to make better-informed decisions.

All sessions are held from 10–11:30 a.m. Central via Zoom. The series is free, but registration is required. Registered participants will receive the Zoom information by email.

Presenter

Magda Marchowska-Raza, Ph.D.
Assistant Professor of Practice, Department of Management and Marketing
North Dakota State University

In collaboration with Katie Tyler, Ph.D., NDSU Extension Specialist and Program Director.

Contact Information

Contact Information

Katie Tyler
katherine.tyler@ndsu.edu
701-361-0869

Requests for accommodations related to disability should be made to the event contact person at least two weeks in advance of the event.