Keep doing the things you love.

2026–2027 Respiratory Virus Season Social Media Toolkit

A ready-to-use social media series about staying healthy during respiratory season—and protecting the people, places, and moments that matter.

How to use this toolkit

Share the message with your community.

Use these suggested captions alongside the accompanying CIRE social graphics. The series is designed to work as a collection of posts throughout respiratory season, or as individual posts when they fit your audience and timing.

Make it your own.

Feel free to adapt the introductory wording to your organization’s voice, while keeping health information accurate. Encourage people to talk with their healthcare provider about what is recommended for them.

Follow, Share & Tag CIRE

Make sure to follow NDSU CIRE on Facebook and Instagram! You can share our respiratory season posts directly from these pages or use the toolkit resources to create your own. If you share the resources on your own channels, be sure to tag CIRE so we can see and help amplify your posts!

CIRE Facebook CIRE Instagram

Ready-to-use content: General posts

A person with a red backpack walks along a tree-lined path in autumn, with a message about staying healthy and enjoying the things you love.

General Post #1

Suggested caption:

Because the goal isn't just to avoid getting sick.

It's about being there for the people, places, and moments that matter.

Staying up to date on recommended vaccines is one way to help protect your health.

Flu. COVID-19. RSV.

Talk with your healthcare provider about what's recommended for you this season.

Keep doing the things you love. ♥️

A child with a backpack gets off a school bus, highlighting how staying healthy helps us enjoy everyday activities.

General Post #2

Suggested caption:

Your kid still has a bus to catch.

Your friend still wants to grab coffee.

Your family still has dinner plans.

There's still a game this weekend.

Life keeps happening—even during respiratory season.

You can't prevent every illness, but you can take steps to help protect your health and the people around you. Staying up to date on recommended vaccines is one of them.

Keep doing the things you love. ❤️

Ready-to-use content: Flu, RSV, and COVID-19 posts

Flu

Suggested caption:

Fall is full of things worth showing up for—school events, work, family dinners, weekend plans, and time with the people you love.

Flu can put all of that on pause.

Getting your flu vaccine is one way to help protect yourself from serious illness and keep doing the things that matter to you this fall.

Other ways to help stay healthy:

Stay home when you're sick.

Wash your hands regularly.

Cover coughs and sneezes.

Improve indoor air when you can.

Stay up to date on recommended vaccines.

Flu vaccines are available for everyone 6 months and older. Talk with your healthcare provider about the vaccine that's right for you.

Keep your plans. Keep your people close. Keep doing what you love. ♥️

A father and young child enjoy a bike ride on a wooded path, highlighting the moments flu can interrupt.
A schoolgirl with a backpack walks toward a school building. The graphic explains how flu vaccines help prevent severe illness and hospitalization.
An adult and child sit together in ice skates at an indoor rink. The graphic addresses flu vaccine safety and possible side effects.
A family shares a meal outdoors, celebrating time together and encouraging flu vaccination.

RSV

Suggested caption:

Some of the moments that matter most are the everyday ones.

Holding a new baby. Watching your grandchild's game. Sharing a meal. Sitting together at the end of a long day.

RSV can cause serious illness, especially for older adults and young infants.

There are ways to help protect against severe RSV. Vaccination is recommended for certain older adults and during pregnancy, and some babies can be protected with an RSV antibody. Some young children may also need protection during a second RSV season.

Not sure what applies to you or your family? Talk with your healthcare provider about RSV protection.

Keep doing the things you love — and help protect the people you love, too. ♥️

Two older adults hold a newborn, highlighting the importance of protecting infants and older adults from severe RSV.
A grandmother kisses a baby, emphasizing the importance of RSV protection for infants and older adults.
A pregnant woman reads with her young child. The graphic explains ways to protect babies from severe RSV.
RSV prevention for babies: maternal RSV vaccination, infant antibodies, and eligibility guidance, using bold yellow and white text.
An older man helps a young child with a bicycle, alongside information about who should receive an RSV vaccine.

COVID-19

Suggested caption:

Life keeps moving through respiratory season.

You still have people to visit, places to go, work to do and plans to look forward to.

Staying up to date with the COVID-19 vaccine is one way to help protect against serious illness.

The latest evidence continues to show the vaccines are safe and work well at reducing the risk of severe illness. No new safety concerns have been identified in recent studies.

Recommendations can vary based on your age, health and other factors. Talk with your healthcare provider about what’s right for you.

Keep making plans. Keep doing what you love. ♥️

A mother holds her toddler while they look at holiday ornaments, with a message about continuing to make plans as COVID-19 changes.
An older man stands in a field. The graphic explains how COVID-19 vaccination helps protect against severe illness and hospitalization.
A person wearing sneakers stands on an autumn-leaf-covered path. The graphic highlights COVID-19 vaccine safety and ongoing monitoring.
An older couple walks along a tree-lined path, with text encouraging people to discuss COVID-19 vaccines with their healthcare provider.

Follow us on social media to stay up-to-date on the latest vaccination guidance & emerging infectious diseases.

CIRE

Page Manager CIRE Facebook CIRE Instagram CIRE YouTube