Keep doing the things you love.

2026–2027 Respiratory Virus Season Social Media Toolkit

A ready-to-use social media series about staying healthy during respiratory season—and protecting the people, places, and moments that matter.

How to use this toolkit

Share the message with your community.

Use these suggested captions alongside the accompanying CIRE social graphics. The series is designed to work as a collection of posts throughout respiratory season, or as individual posts when they fit your audience and timing.

Make it your own.

Feel free to adapt the introductory wording to your organization’s voice, while keeping health information accurate. Encourage people to talk with their healthcare provider about what is recommended for them.

Follow, Share & Tag CIRE

Make sure to follow NDSU CIRE on Facebook and Instagram! You can share our respiratory season posts directly from these pages or use the toolkit resources to create your own. If you share the resources on your own channels, be sure to tag CIRE so we can see and help amplify your posts!

CIRE Facebook CIRE Instagram

Ready-to-use content: General posts

A person wearing a backpack walks along a path in the woods.

General Post #1

Suggested caption:

Because the goal isn't just to avoid getting sick.

It's about being there for the people, places, and moments that matter.

Staying up to date on recommended vaccines is one way to help protect your health.

Flu. COVID-19. RSV.

Talk with your healthcare provider about what's recommended for you this season.

Keep doing the things you love. ♥️

A boy with a backpack runs away from a school bus.

General Post #2

Suggested caption:

Your kid still has a bus to catch.

Your friend still wants to grab coffee.

Your family still has dinner plans.

There's still a game this weekend.

Life keeps happening—even during respiratory season.

You can't prevent every illness, but you can take steps to help protect your health and the people around you. Staying up to date on recommended vaccines is one of them.

Keep doing the things you love. ❤️

Ready-to-use content: Flu, RSV, and COVID-19 posts

Flu

Suggested caption:

Fall is full of things worth showing up for—school events, work, family dinners, weekend plans, and time with the people you love.

Flu can put all of that on pause.

Getting your flu vaccine is one way to help protect yourself from serious illness and keep doing the things that matter to you this fall.

Other ways to help stay healthy:

Stay home when you're sick.

Wash your hands regularly.

Cover coughs and sneezes.

Improve indoor air when you can.

Stay up to date on recommended vaccines.

Flu vaccines are available for everyone 6 months and older. Talk with your healthcare provider about the vaccine that's right for you.

Keep your plans. Keep your people close. Keep doing what you love. ♥️

A father pushes a child riding a bike on a wooded path.
A schoolgirl with a blue backpack walking toward a school.
An adult and child sit at an ice rink in ice skates.
Generational family members laughing while sharing a meal at a table outdoors.

RSV

Suggested caption:

Some of the moments that matter most are the everyday ones.

Holding a new baby. Watching your grandchild's game. Sharing a meal. Sitting together at the end of a long day.

RSV can cause serious illness, especially for older adults and young infants.

There are ways to help protect against severe RSV. Vaccination is recommended for certain older adults and during pregnancy, and some babies can be protected with an RSV antibody. Some young children may also need protection during a second RSV season.

Not sure what applies to you or your family? Talk with your healthcare provider about RSV protection.

Keep doing the things you love — and help protect the people you love, too. ♥️

Two older adults cradle a newborn at home beside text urging RSV protection for infants and older adults, conveying warmth and care.
A grandmother kissing a bundled baby: “A weekend with the grandkids” and “Keep doing the things you love.”
A pregnant mother reads with her young son.
RSV prevention for babies: maternal RSV vaccination, infant antibodies, and eligibility guidance, using bold yellow and white text.
A smiling older man helping a helmeted child ride a bike, with RSV recommendations for adults ages 50–74 with risk factors and everyone 75+.

COVID-19

Suggested caption:

Life keeps moving through respiratory season.

You still have people to visit, places to go, work to do and plans to look forward to.

Staying up to date with the COVID-19 vaccine is one way to help protect against serious illness.

The latest evidence continues to show the vaccines are safe and work well at reducing the risk of severe illness. No new safety concerns have been identified in recent studies.

Recommendations can vary based on your age, health and other factors. Talk with your healthcare provider about what’s right for you.

Keep making plans. Keep doing what you love. ♥️

A mother holding her bundled toddler at a holiday market, with text urging continued plans and COVID-19 vaccination.
An older man stands in a field with text urging COVID-19 vaccination still matters, reducing severe illness and hospitalization.
Two sneakers stand among autumn leaves with text reinforcing the safety of COVID-19 vaccines.
An elderly couple walks hand in hand through autumn woods, with a warm message: “Keep doing the things you love.”

Follow us on social media to stay up-to-date on the latest vaccination guidance & emerging infectious diseases.

CIRE

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