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September 20, 2023

NDSU marketing professor featured in WalletHub article

Somnath Banerjee, NDSU associate professor in marketing, was recently a featured expert on finance advice website WalletHub.com.

Read Banerjee’s expert opinion on Progressive Insurance.

Banerjee’s research interests include sales management, sales incentives, sales-marketing interface, online marketing, competitive marketing strategy and quantitative marketing.