Somnath Banerjee, PhD

Associate Professor

Faculty

Management and Marketing College of Business

Areas of Study & Research

  • Sales Management
  • Sales Incentives
  • Sales-Marketing Interface
  • Online Marketing
  • Competitive Marketing Strategy
  • Quantitative Marketing

Courses Taught

  • Foundations of Marketing
  • Marketing Strategy

Links

Education

  • PhD University of Central Florida
  • MBA International Management Institute-India
  • BSc Patna University India