Stories
Julia Satler
Meet Julia
English, B.S., NDSU, 2018
Minors: Psychology and Strategic Communications
I'm currently a Marketing Communications Specialist at Field Nation, a B2B tech company based in Minneapolis, where I lead content strategy and execution across channels. I help identify the right content and formats to reach customers and prospects throughout the marketing funnel. I use research, industry trends, and data to develop stories across blogs, emails, social media, web pages, video, and more.
In addition to my role at Field Nation, I'm also the founder and creative strategist behind Snowday Studio, my boutique marketing agency. Through Snowday, I work with B2C and CPG brands on everything from brand positioning and content strategy to campaign planning and execution. Depending on a client's needs, this can include social media and email marketing, copy writing, creative direction, photography, and video.
How did your time as an English major prepare you for your current role or your career? You can point to a specific skill, a course you took, or and/or something else entirely.
My time as an English major taught me how to research just about any topic and find meaningful data and insights to build strong, compelling stories. In several of my courses, we were required to read about/study a topic, event, or piece of literature and then develop an argument supported by evidence from our research or texts. That process taught me how to dig into a topic, identify what matters, and turn that information into a clear and compelling narrative.
Today, I apply the skills I learned as an English major to understand each client’s industry and target audience and develop content that showcases their expertise and drives engagement. Ultimately, my English degree taught me how to approach content in a way that balances creativity with research and analysis, which is critical for a career in marketing!
What advice would you give to someone considering an English major?
Don't let the broad nature of an English major scare you away from pursuing it. If you commit to developing the skills you'll be taught—such as research, reading comprehension, critical thinking, and storytelling—you can take that skillset into a wide range of career paths: marketing, law, teaching, publishing, PR, creative writing—you name it!
Is there anything else you’d like to share?
I think it might be worth addressing the elephant in the room regarding English majors and career outlook: Learn how to use AI to amplify your skills, rather than replace them. Keep your reading, comprehension, critical thinking, and writing skills sharp. The world still needs good writers who can communicate with an authentic and unique voice.