Strategic Messaging

Relevant Publications

  • Seseer Mou-Danha & Elizabeth Crisp Crawford (2023) Understanding Audience Emotional Needs in Crisis Journalism: The Boston Globe’s Social Media Coverage of the Boston Marathon Bombing, Journalism Studies, 24:13, 1672-1691, DOI: 10.1080/1461670X.2023.2246053
  • Rubinstein, E. B., Rayel, H., Crawford, E. C., & Larson, M. (2023). Using a rapid ethnographic assessment to explore vaccine hesitancy on a public university campus in the Upper Midwest. Journal of American College Health, 1-9.
  • Yue, C. A., Thelen, P. D., & Walden, J. A. (2022). How empathetic leadership communication mitigates employees' turnover intention during COVID-19-related organizational change. Management Decision.
  • Walden, J. A. (2021). Enhancing employee well-being through internal communication. Current Trends and Issues in Internal Communication: Theory and Practice, 149-163.

  • Diers-Lawson, A., Symons, A., & Zeng, C. (2021). Building crisis capacity with data breaches: the role of stakeholder relationship management and strategic communication. Corporate Communications: An International Journal, 26(4), 675-699.

  • Baumeister, S., Zeng, C., & Hoffendahl, A. (2020). The effect of an eco-label on the booking decisions of air passengers. Transport Policy 124, 175-182.

  • Crawford, E. C., Peiris, I. K., & Ganesh-Pillai, R. (2020). Think small: Adapting advertising message strategy for nanotechnology using the Six-Segment Strategy Wheel. Proceedings of the 2020 conference of the American Academy of Advertising (edited by Dr. Sela Sar), 64-177.
  • Crawford, E. C., Daniel, E. S., Yakubova, M., & Peiris, I. K. (2020). Connecting without connection: Using social media to analyze problematic drinking behavior among mothers. Journal of Current Issues & Research in Advertising, 41(2), 121-143. 
  • Daniel, E. S., Crawford, E. C., & Westerman, D. K. (2018). The influence of social media influencers: Understanding online vaping communities and parasocial interaction through the lens of Taylor’s six-segment strategy wheel. Journal of Interactive Advertising, 18(2), 96-109. 
  • Jung, E. H., Walden, J. A., Johnson, A. C., & Sundar, S. S. (2017). Social networking in the aging context: Why older adults use or avoid Facebook. Telematics and Informatics, 34(7), 1071-1080.

  • DeArmond, S., & Crawford, E. C. (2011). Organization personality perceptions and attraction: The role of social identity consciousness. International Journal of Selection and Assessment, 19(4), 405-414.

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