Every interaction with NDSU helps shape how the university is recognized and remembered, and you don’t have to navigate the brand on your own. Whether you’re building a presentation, writing copy, creating a campaign or looking for visual assets, you’ll find the tools you need to get started — and NDSU Marketing and Communications is here to provide guidance along the way.

Brand Guidelines

Brand guidelines provide direction on our brand strategy, verbal language and visual identity. They help ensure our communication feels consistent, recognizable and distinctly NDSU.

Brand Guidelines
cover of Brand Guidelines

Storytelling & Messaging

Sharing Our Story

Explore the channels and resources we use to showcase NDSU and find ways to share the people, ideas and experiences that make our university unique.

Storytelling resources

Voice and Vibe

Learn how to bring the NDSU brand to life through communication that connects with our audiences and reflects who we are.

Our voice and vibe

Key Messaging

Use this guide to shape messages and materials around our promise, pillars, language and motifs that capture what it means to be a Bison.

Key messaging tool

Creative Services

From design and video to photography and strategic guidance, Marketing and Communications offers expertise and resources to get your message heard.

See how we can help with your next project
NDSU videographer Dan Erdmann works in the field with faculty member Elias Elias

Digital Engagement

Create strategic, user-friendly web content and build a strong social media presence to strengthen the NDSU brand and connect with your audience.

Web content support Social media support
example of NDSU social media post for 701 Day

Have questions about using the NDSU brand?

Contact Marketing and Communications