March 15, 2024

NDSU professor featured in WalletHub article


Somnath Banerjee, NDSU associate professor of marketing, was recently a featured expert on finance advice website

Read online about Banerjee’s expert opinion on cash back credit cards

Banerjee’s research interests are in sales management, sales incentives, sales-marketing interface, online marketing, competitive marketing strategy and quantitative marketing.

He earned his bachelor’s degree at Patna University, India; his Master of Business Administration from the International Management Institute, India; and his doctorate at the University of Central Florida.

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