Marketing is a primary function of organizations to ensure the needs of customers and external constituents are met. The program is carefully designed to ensure students have understanding of how to successfully manage products, price, place and promotion, and have analytical and interpersonal skills.
The curriculum blends general education, pre-professional course work, fundamental business knowledge (accounting, finance, management, marketing, and information systems), international exposure, and in-depth marketing-specific courses. Students in the Marketing major can also choose the Supply Chain Management track and/or pursue the Certificate in Professional Selling to advance their field-specific skills and knowledge. The program nurtures important business skills and marketing competencies including managing marketing mix (price, product, promotion, and place), analytical ability, interpersonal skills, and teamwork. Marketing students are thus prepared to perform the marketing function and activities in business enterprises and non-profit organizations.