Voice and Vibe
How we talk about NDSU brings our story to life — honoring our tradition, showcasing our purpose and celebrating our progress. It shapes how future students see themselves here and how others connect with who we are. These resources help you write with authenticity and consistency, sparking ideas and content that reflect NDSU’s brand personality.
Living the Brand
Key Messaging
This one-page guide brings together the key elements of our brand identity, from our promise and pillars to the language and motifs that capture the Bison spirit. Use it as a quick reference when shaping messages and materials.
Web Pages
Get familiar with NDSU’s top-level web pages, which serve as key hubs of information. Use them as reference points, pull content or link to them in your own materials. Becoming comfortable with these pages will help you create consistent, on-brand messaging across communications.
Points of Pride
These resources provide key points and facts you can reference to showcase NDSU’s strengths with clarity and impact.
10 Reasons to Choose NDSU
Use the 10 Reasons to Choose NDSU page as a storytelling tool. It captures the spirit of life as a Bison and provides language you can reference or link to when highlighting NDSU’s strengths.
Fast Facts 2024
The Fast Facts sheet from the Office of Institutional Research and Analysis provides a one-page overview of NDSU, including enrollment, majors, tuition, student life and graduate outcomes, making it a handy reference for materials.
Career Outcomes Report
The Career and Advising Center’s annual report tracks job placement, continuing education and salaries for graduates with baccalaureate degrees, making it a useful resource for career outcome information.