Research That Makes a Difference

Great business education begins with great ideas. NDSU College of Business faculty conduct research that advances knowledge, drives innovation in industry, and helps address challenges facing North Dakota and beyond. Students learn from faculty who are generating new knowledge and insights, ensuring classroom experiences remain current, relevant, and informed by the challenges and opportunities facing businesses and communities. This scholarship strengthens businesses, informs decision-making, and creates benefits for the citizens and communities we serve.

Raj Bridgelall, PhD

Associate Professor | Finance, Supply Chain and Transportation

Rail crossing safety has improved for decades, but has progress stalled? New research suggests the U.S. may have reached a safety plateau, with the same risk factors continuing to drive serious incidents.

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Ali Jaffri, PhD

Assistant Professor of Practice | Finance, Supply Chain and Transportation

Markets aren't necessarily irrational, but are our models realistic? This book explores how information frictions, market structure, and statistical complexities shape asset prices in ways traditional frameworks often overlook.

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Ali Jaffri

Diomo Motuba, PhD

Associate Professor | Finance, Supply Chain and Transportation

What separates ports that successfully embrace digital twins from those that fail? New research reveals the factors that matter most, and cybersecurity tops the list.

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Diomo Motuba, PhD

Ask the Expert

Explore insights and perspectives from College of Business faculty and industry experts. These articles highlight their expertise on timely topics, emerging trends, and issues shaping the world of business.

What You Should Know About Data Centers

Robert L. Mayo, PhD
Research Specialist
Sheila and Robert Challey Institute for Global Innovation & Growth
NDSU College of Business

bob mayo
October 14, 2025

NDSU business experts demystify AI

Linlin Chai and Limin Zhang share insights on what AI really is, how it’s already changing our daily lives and what it means for the future of business, education and careers.

Linlin Chai, associate professor marketing and management and Limin Zhang, associate professor of accounting and information systems, sit at a table with a computer.

College of Business

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