Recruitment Toolkit

How to Develop Your Graduate Recruitment Plan
What to Do
How to Do It
How the Graduate School Can Help
Identify your prospects         
  • Understand your current graduate population and the common characteristics of your successful graduate students.
  • Strengthen your recruitment pipeline:
    • Attend professional conferences.
    • Visit institutions that are (or could be) good "feeder" schools; present in relevant undergraduate classes.
    • Maintain communication with your program's graduate alumni, especially those now teaching at other institutions... they are often your best recruiters!
  • We have tens of thousands of contacts in our student database and can filter and export them to you based on their program of interest or any other number of factors.
  • We can purchase information on students who have taken the GRE or TOEFL test filtering to just the students whose characteristics meet your program criteria and then provide you with their contact information.
  • We can bring your specific program recruitment materials to the graduate fairs and other relevant recruitment events that we attend.
  • We may be able to provide you with recruitment-specific funding to help you achieve your recruitment goals.
Engage Your Prospects
  • Maximize your website:
    • Be sure information is up-to-date and easily accessible.
    • Include faculty information with areas of expertise/research and contact information.
    • Include program information - a general description, enrollment/size, areas of specialization, research opportunities, course delivery methods, selectivity, any specific admission requirements, application deadline, etc.
    • Include information on the availability of funding and how to qualify for it.
  • Be prompt and thorough in your responses to prospective students - answer email and phone messages in a timely manner. If appropriate, copy the Graduate School's student recruitment coordinator on your responses for additional follow-up:


  • Utilize your current graduate students and graduate alumni to further engage prospects... many would be happy to share about their experience in your program!
  • If you provide us with information on any prospective students with whom you interact, we can enter them into our student database and email communication plan.
  • We can assist in the coordination of campus visits for prospects you'd like to bring to campus, including communication, directions, parking permit. We can also meet with them to provide general application and admission info, as well as a campus tour.
  • By including us in your communication with prospective students and applicants, we can provide them with valuable supplementary information to be sure their application and admission review process is smooth and efficient.
Convert Your Prospects
  • Evaluate your application review process to ensure you are capitalizing on promising applicants. Consider evaluating applications on a rolling basis and making early offers to strong candidates. Particularly for international students, the institution that processes their admission decision and immigration documents first is often the one they choose.
  • Consider sending personalized messages to welcome admitted students to your program.
  • Connect new admits to current graduate students in your program... this could be done via email, Facebook groups, welcome videos with contact information, or any other number of methods.
  • Provide clear and consistent information to the Graduate School regarding your application review process (for example, if you are holding applications to review for the following semester) so that we can communicate with the applicants accordingly.
  • Refer admitted students to the Graduate School for any questions regarding processes to confirm their enrollment, send final transcripts, complete the payroll process for their assistantship, etc. We can also serve as a liaison to other departments for questions regarding housing options, immunization requirements, immigration processes, financial documentation, and more.
  • If funding is an issue, utilize our Grants Consultant to assist you in your grant writing efforts so that you can be more successful in obtaining the necessary funding to offer admission with financial support for desired students.
Resources to Enhance Your Recruitment Efforts

Download the Program PowerPoint Presentation Template.

Assistantship Posting Template

If you have available assistantship positions, post them like job opportunities.

You can post them to your own webpage, send them to us to post on our webpages and social media platforms, and send to the Career Center to post on the Graduate Assistantship section of their part-time job board, in addition to posting to external sites.

We've provided a fillable PDF to make it easy. Download it here.