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NDSU Marketing Assistant Professor Publishes Paper

Fargo, N.D., March 1, 2013 — Michael Krush, assistant professor of marketing at NDSU, co-wrote the paper, “Enhancing market-sensing capabilities: An examination of the interactive effects of sales capabilities and marketing dashboards,” which will be published in Industrial Marketing Management.
 
Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. 
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