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Academic Majors


Strategic Communication

Strategic Communication is a 36-credit major offered by the Department of Communication. Undergraduate majors may choose from professional emphases in advertising, health communication, or public relations.

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The Program

Students interested in pursuing an undergraduate degree offered by the Department of Communication must first complete all courses and requirements associated with the pre-communication preparation designation. Once all pre-communication preparation courses and requirements are met, the student completes and submits the transition form, available on the department’s Blackboard site, to the department’s academic advisor. After verification of accuracy, the student is accepted into the professional program and can continue pursuing a degree in the Department of Communication.

Pre-Communication Preparation

Students must complete 21 credits of selected courses with a grade of B or above to become a public relations and advertising major. The courses are COMM 110; COMM 112; COMM 114; COMM 212; COMM 216; ENGL 110 (unless exempt) and ENGL 120; SOC 110 or POLS 110 or PSYC 111 or CJ 201. Pre-communication preparation courses may be retaken only once.

Strategic Communication Major

Students majoring in strategic communication may earn a Bachelor of Science degree (includes an approved minor) or a Bachelor of Arts degree (includes a modern language proficiency) upon completion of all pre-communication preparation courses and major requirements. A public relations emphasis will orient students to the principles and practices of public relations. An advertising emphasis will introduce students to the principles and practices of advertising. A health communication emphasis will focus on communicating health-related information to various publics.

Career Opportunities

Course work in the strategic communication major prepares students for careers in strategic communication that include copy design and editing, client services, event planning, promotion, evaluation, publicity and media relations, creative design, professional business consulting and training. The courses in each emphasis promote written and oral communication skills and prepare students to communicate in meaningful and effective ways.

Strategic Communication Minor

Many other majors offered at North Dakota State University can be greatly enhanced by a strategic communication minor. The 21-credit minor includes a nine-credit core and 12 credits of communication professional specialization.

Internship Program

Internships offer practical experience for students. Students must propose an internship, gain approval from the departmental internship coordinator, have an on-site evaluation and report on the internship experience. Internships are taken for credit, and a student may have more than one. Internships often lead to recommendations and jobs.


The Department of Communication awards a number of scholarships to juniors and seniors who excel in academics and who have demonstrated career potential and commitment. Applications are available in March for awards in May. Visit the department website for information.

Extra-Curricular Activities

NDSU has two honoraries for top students majoring in a degree program offered by the Department of Communication. Pi Kappa Delta is a national honor fraternity for students involved in human communication activities. Lambda Pi Eta is a national honorary for communication majors with high grades. The Ad Club exists for students in the advertising emphasis. The Public Relations Student Society of America is available for students in public relations.

High School Preparation

A well-rounded high school education with some experiences in high school music, forensics, theater, journalism, FFA and scouting often serves as good preparation for a major in the Department of Communication. Students with interests in science and art, business and service, and publicity and promotion will find a major in this department very compatible.

The Faculty

Faculty members in the Department of Communication are all committed teachers, researchers, scholars and practitioners. The faculty earned doctorates at the Universities of Kansas, Minnesota, Nebraska, Southern California, Tennessee, Utah, Arizona State University, Michigan State University, North Dakota State University, Pennsylvania State, Southern Illinois University, and University of Cambridge (UK).

Sample Curriculum

General Education Requirements
    First Year Experience
1     UNIV 189 - Skills for Academic Success
3     COMM 110 - Fundamentals of Public Speaking
3, 3     ENGL 110, 120 - College Composition I, II
3   English Upper Division Writing
3   Quantitative Reasoning
10   Science & Technology
6   Humanities & Fine Arts
6   Social & Behavioral Sciences
2   Wellness
3   Cultural Diversity
       COMM 216 - Intercultural Communication
-   Global Perspective
40   Total
Credits   College/Department Requirements
3   Humanities Elective(s)
3   Social Science Elective
3   Fine Arts Elective(s)
9   Total
Credits   Pre-Communication Requirements
3   COMM 110 - Fundamentals of Public Speaking
3   COMM 112 - Understanding Media and Social
3   COMM 114 - Human Communication
3   COMM 212 - Interpersonal Communication
3   COMM 216 - Intercultural Communication
3   ENGL 120 - College Composition II
3   CJ 201 - Introduction to Criminal Justice or
         POLS 110 - Introduction to Political Science or
             PSYC 111 - Introduction to Psychology or
                  SOC 110 - Introduction to Sociology
21   Total
Credits   Major Requirements
3   COMM 200 - Introduction to Media Writing
3   COMM 301 - Rhetorical Traditions or
        COMM 321 - Introduction to Communication 
3   COMM 375 - Principles or Strategic Communication
3   COMM 431 - Communication Ethics and Law
3   COMM 465 - Convergence Media (Capstone)
3   COMM 474 - Communication Campaigns
3   COMM 477
3   COMM 496 - Field Experience
12   Major Electives
28   Electives
64   Total
        122   CURRICULUM TOTAL

This sample curriculum is not intended to serve as a curriculum guide for current students, but rather an example of course offerings for prospective students. For the curriculum requirements in effect at the time of entrance into a program, consult with an academic advisor or with the Office of Registration and Records.

Minard Hall
Room 338

Minard Hall is located on the south end of campus on Albrecht Boulevard (Campus Map)

Contact Information

Department of Communication
North Dakota State University
Minard Hall 338
Dept #2310, PO Box 6050
Fargo, ND 58108-6050

Tel: (701) 231-7705 / Fax: (701) 231-7784

Office of Admission
North Dakota State University
Ceres 114
Dept #5230, PO Box 6050
Fargo, ND 58108-6050

Tel: (701) 231-8643 / Fax: (701) 231-8802



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Office of Admission
North Dakota State University
Phone: +1 (701) 231-8643 / Fax: (701) 231-8802
Campus address: Ceres Hall 114
Physical/delivery address: 1301 Administration Ave., Fargo, ND 58102
Mailing address: NDSU Dept. 5230 / PO Box 6050 / Fargo, ND 58108-6050
Page manager: NDSU Webmaster

Last Updated: Wednesday, September 06, 2017 2:19:29 PM
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