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Academic Majors

 


Strategic Communication

Strategic Communication is a 45-credit major offered by the Department of Communication. Undergraduate majors may choose from professional emphases in advertising, health communication, or public relations.

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The Program

Students interested in pursuing an undergraduate degree offered by the Department of Communication must first complete all courses and requirements associated with the pre-communication preparation designation. Once all pre-communication preparation courses and requirements are met, the student completes and submits the transition form, available on the department’s Blackboard site, to the department’s academic advisor. After verification of accuracy, the student is accepted into the professional program and can continue pursuing a degree in the Department of Communication.

Pre-Communication Preparation

Students must complete 19 credits of selected courses with a 3.0 cumulative GPA or above to become a public relations and advertising major. The courses are COMM 110; COMM 112; COMM 114; COMM 189; COMM 212; COMM 214; ENGL 120. Pre-communication preparation courses may be retaken only once.

Strategic Communication Major

Students majoring in strategic communication may earn a Bachelor of Science degree (includes an approved minor) or a Bachelor of Arts degree (includes a modern language proficiency) upon completion of all pre-communication preparation courses and major requirements. A public relations emphasis will orient students to the principles and practices of public relations. An advertising emphasis will introduce students to the principles and practices of advertising. A health communication emphasis will focus on communicating health-related information to various publics.

Career Opportunities

Course work in the strategic communication major prepares students for careers in strategic communication that include copy design and editing, client services, event planning, promotion, evaluation, publicity and media relations, creative design, professional business consulting and training. The courses in each emphasis promote written and oral communication skills and prepare students to communicate in meaningful and effective ways.

Strategic Communication Minor

Many other majors offered at North Dakota State University can be greatly enhanced by a strategic communication minor. The 21-credit minor includes a nine-credit core and 12 credits of communication professional specialization.

Internship Program

Internships offer practical experience for students. Students must propose an internship, gain approval from the departmental internship coordinator, have an on-site evaluation and report on the internship experience. Internships are taken for credit, and a student may have more than one. Internships often lead to recommendations and jobs.

Scholarships

The Department of Communication awards a number of scholarships to juniors and seniors who excel in academics and who have demonstrated career potential and commitment. Applications are available in March for awards in May. Visit the department website for information.

Extra-Curricular Activities

NDSU has two honoraries for top students majoring in a degree program offered by the Department of Communication. Pi Kappa Delta is a national honor fraternity for students involved in human communication activities. Lambda Pi Eta is a national honorary for communication majors with high grades. The Ad Club exists for students in the advertising emphasis. The Public Relations Student Society of America is available for students in public relations.

High School Preparation

A well-rounded high school education with some experiences in high school music, forensics, theater, journalism, FFA and scouting often serves as good preparation for a major in the Department of Communication. Students with interests in science and art, business and service, and publicity and promotion will find a major in this department very compatible.

The Faculty

Faculty members in the Department of Communication are committed teachers, researchers, scholars and practitioners. Ph.D.level faculty earned doctorates at Universities of Cambridge (UK), Illinois, Kansas, Southern California, Southern Illinois, Tennessee, and Utah; and North Dakota State, Michigan State, and Pennsylvania State.

Strategic Communication Plan of Study

Please note this is a sample plan of study; actual student schedules will vary depending on start year, individual goals, applicable transfer credit, and course availability. Students are encouraged to work with their academic advisor on a regular basis to review degree progress and customize their own plan of study.

First Year

Fall

Credits

Spring

Credits

COMM 112 Understanding Media and Social Change

3

COMM 110 Fundamentals of Public Speaking

3

COMM 114 Human Communication

3

COMM 216 Intercultural Communication

3

COMM 189 Skills for Academic Success

1

ENGL 120 College Composition II

3

ENGL 110 College Comp I (or placement into ENGL 120)

4

Gen Ed Global Perspectives

3

Gen Ed Humanities & Fine Arts

3

Gen Ed Science & Technology

3

Gen Ed Quantitative Reasoning

3

Gen Ed Science & Technology Lab

1

Gen Ed Wellness

2

 

 

19

 

16

Second Year

Fall

Credits

Spring

Credits

COMM 200 Introduction to Media Writing

3

COMM 320 Communication Research Methods

3

COMM 212 Interpersonal Communication

3

Major Elective

3

COMM 220 Persuasion

3

Minor Coursework

3

Minor Coursework

3

Gen Ed Humanities & Fine Arts

3

Gen Ed Science & Technology

3

Gen Ed Science & Technology

3

 

15

 

15

Third Year

Fall

Credits

Spring

Credits

COMM 375 Principles of Strategic Communication

3

COMM 425 Specialty Writing

3

Major Elective

3

COMM 496 Field Experience

3

Minor Coursework

3

Major Elective

3

AHSS Requirement

3

Minor Coursework

3

Gen Ed Upper Division Writing

3

AHSS Requirement

3

 

15

 

15

Fourth Year

Fall

Credits

Spring

Credits

COMM 377 Media Planning

3

COMM 472 or 476 Public Relations Campaigns or

     Advertising Campaign Practicum

3

COMM 431 Communication Ethics and Law

3

Major Elective

3

Major Elective

3

Major Elective

3

Minor Coursework

3

Minor Coursework

3

Additional Coursework or Internship

3

 

 

15

 

12

Total Credits: 122

View NDSU equivalencies of transfer courses at: www.ndsu.edu/transfer/equivalencies

Minard Hall
Room 338


Minard Hall is located on the south end of campus on Albrecht Boulevard (Campus Map)

Contact Information

Department of Communication
North Dakota State University
Minard Hall 338
Dept #2310, PO Box 6050
Fargo, ND 58108-6050

Tel: (701) 231-7705 / Fax: (701) 231-7784
Email: Stephenson.Beck@ndsu.edu
Web: www.ndsu.edu/communication

Office of Admission
North Dakota State University
Ceres 114
Dept #5230, PO Box 6050
Fargo, ND 58108-6050

Tel: (701) 231-8643 / Fax: (701) 231-8802
Email: NDSU.Admission@ndsu.edu
Web: www.ndsu.edu/admission/

 

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Office of Admission
North Dakota State University
Phone: +1 (701) 231-8643 / Fax: (701) 231-8802
Campus address: Ceres Hall 114
Physical/delivery address: 1301 Administration Ave., Fargo, ND 58102
Mailing address: NDSU Dept. 5230 / PO Box 6050 / Fargo, ND 58108-6050
Page manager: NDSU Webmaster

Last Updated: Friday, August 10, 2018 11:47:39 AM
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